|This project looked at designing a supply chain solution to improve the energy efficiency of the vast majority of the 26 million UK homes which will still be in use by 2050.It looked to identify ways in which the refurbishment and retrofitting of existing residential properties can be accelerated by industrialising the processes of design, supply and implementation, while stimulating demand from householders by exploiting additional opportunities that come with extensive building refurbishment.The project developed a top-to-bottom process, using a method of analysing the most cost-effective package of measures suitable for a particular property, through to how these will be installed with the minimum disruption to the householder. This includes identifying the skills required of the people on the ground as well as the optimum material distribution networks to supply them with exactly what is required and when.
This deliverable is number 2 of 5 in Work Package 5. Deliverable 5.2, Customer Value Methodology, builds on the work carried out in Deliverable 5.1, Defining the Customer, to develop a proposed segmentation hypothesis to shape the later deliverables in Work Package 5 as well as support deliverables across the OTEoEH project (such as supporting Work Package 4’s development of value propositions for different customer segments).
This report discusses
- the existing methodologies available
- the choice of the Experian Mosaic-Green system.
- the ten customer segments are discussed along with their geographic distribution
- A first draft of the metrics is shown
- Further development of the segmentation model is discussed
- A: Extract of Micro DE 1.3 Report
- B: Key datasets