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WP1 Consumer Insights: Literature Review Personality and Risky Heat Decisions - Behavioural underpinnings of Energy purchase, use & upgrade


Citation Mindframe Consulting WP1 Consumer Insights: Literature Review Personality and Risky Heat Decisions - Behavioural underpinnings of Energy purchase, use & upgrade, ETI, 2015. https://doi.org/10.5286/UKERC.EDC.000635.
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Author(s) Mindframe Consulting
Project partner(s) Mindframe Consulting
Publisher ETI
DOI https://doi.org/10.5286/UKERC.EDC.000635
Download AdHoc_SSH_SS9004_2.pdf document type
Abstract Embedding a thorough understanding of the consumer is a key to drive change in the Energy sector.

The present Behavioural Review evaluates different approaches of personality research as well as behavioural economics and offers a set of recommendations on how these can be used in practice to drive change in the energy sector.
Associated Project(s) ETI-SS9004: Smart Systems and Heat (SSH) Programme - Consumer Insights
Associated Dataset(s) No associated datasets
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