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Consumer Response and Behaviour - Pilot Research Report Presentation

Citation Morrell, G., Kahn, L., Junemann, S. and Oreszczyn, T. Consumer Response and Behaviour - Pilot Research Report Presentation, ETI, 2012. https://doi.org/10.5286/UKERC.EDC.000587.
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Author(s) Morrell, G., Kahn, L., Junemann, S. and Oreszczyn, T.
Project partner(s) PRP Architects Limited, UCL Energy Institute, Frontier Economics, The Technology Partnership, The Peabody Trust, National Centre for Social Research, Hitachi Europe
Publisher ETI
DOI https://doi.org/10.5286/UKERC.EDC.000587
Download SSH_SS1501_12.pdf document type
Abstract The delivery of consumer energy requirements is a key focus of the Smart Systems and Heat Programme. The Consumer Response and Behavior Project will identify consumer requirements and predict consumer response to Smart Energy System proposals, providing a consumer focus for the other Work Areas. This project involved thousands of respondents providing insight into consumer requirements for heat and energy services, both now and in the future. Particular focus was given to identifying the behaviour that leads people to consume energy - in particular heat and hot water. This £3m project was led by PRP Architects, experts in the built environment. It involved a consortium of academia and industry - UCL Energy Institute, Frontier Economics, The Technology Partnership, The Peabody Trust, National Centre for Social Research and Hitachi Europe

This presentation sets out the results of the pilot study and makes recommendations for the qualitative element of consumer research to be carried out. It covers:
  • Qualitative Workshop pilot study
    • Design & aims
    • Recruitment & engagement
    • Topic guide & stimulus materials
    • Diary format & sequencing
    • Sequencing of qualitative study
    • Implications for main-stage study design
  • Residential Data Monitoring pilot study
  • Clarifications, Questions and Discussion
  • Conclusions
    • The pilot has proved useful to identify potential future problems and start to investigate the usefulness of the data.
    • Considerable development work is required regarding sensors, their installation and communication between the sensors and the main hub before they can be relied on to produce good quality data i.e. accurate and 98% availability.
    • In part, this was the aim of the pilot project. The challenge is to demonstrate that this can be achieved in time for the full trial and to allow good quality discussion of results with occupants
This report was prepared for the ETI by the consortium that delivered the project in 2013 and whose contents may be out of date and may not represent current thinking.
Associated Project(s) ETI-SS1501: Smart Systems and Heat (SSH) Programme - Consumer Behaviour Study
Associated Dataset(s) No associated datasets
Associated Publication(s)

Consumer Response and Behaviour - An addendum to the request for proposals

Consumer Response and Behaviour - Environmental Monitoring to inform Social Research

Consumer Response and Behaviour - External Factors Report (WA5 WP5.3)

Consumer Response and Behaviour - Literature Review

Consumer Response and Behaviour - Pilot Research Methodology Presentation

Consumer Response and Behaviour - Primary Consumer Research (Phase 1) Report (WA5 WP5.4)

Consumer Response and Behaviour - Provisional Consumer Segmentation

Consumer Response and Behaviour - Quantifying heat energy needs and behaviours - Final Report

Consumer Response and Behaviour - Request for Proposals

Consumer Response and Behaviour - Smart Energy Solutions - the Consumer Perspective - Final Report WA5

Consumer Response and Behaviour - Solution Scenarios Report (WA5 WP5.5)

Consumer Response and Behaviour - Synthesis Report - “Smart” Starts with the Consumer

Consumer Response and Behaviour - What people need and do that involves heat energy: Findings from qualitative research

ETI Insights Report - How Can People Get The Heat They Want At Home, Without The Carbon ?

List of projects for the ETI Smart Systems and Heat (SSH) Programme

SSH Stagegate 1 - Review of International Smart Systems and Heat Initiatives - Final Report