Consumer Response and Behaviour - Smart Energy Solutions - the Consumer Perspective - Final Report WA5
Energy Endeavours Consortium Consumer Response and Behaviour - Smart Energy Solutions - the Consumer Perspective - Final Report WA5, ETI, 2014. https://doi.org/10.5286/UKERC.EDC.000585. Cite this using DataCite
Energy Endeavours Consortium
PRP Architects Limited, UCL Energy Institute, Frontier Economics, The Technology Partnership, The Peabody Trust, National Centre for Social Research, Hitachi Europe
The delivery of consumer energy requirements is a key focus of the Smart Systems and Heat Programme. The Consumer Response and Behavior Project will identify consumer requirements and predict consumer response to Smart Energy System proposals, providing a consumer focus for the other Work Areas. This project involved thousands of respondents providing insight into consumer requirements for heat and energy services, both now and in the future. Particular focus was given to identifying the behaviour that leads people to consume energy - in particular heat and hot water. This £3m project was led by PRP Architects, experts in the built environment. It involved a consortium of academia and industry - UCL Energy Institute, Frontier Economics, The Technology Partnership, The Peabody Trust, National Centre for Social Research and Hitachi Europe
This report seeks to synthesise evidence from across the different strands of the Consumer Response and Behaviour project in order to improve our understanding of how consumers currently use solutions for heating and cooling the home, and for providing hot water, and how consumers might respond to different characteristics of future smart energy solutions. Evidence is drawn from the full range of sources across the project, including existing literature, qualitative field research and quantitative survey data. The report covers the following areas, with a needs-focussed summary for each:
What is a Smart Energy Solution?
The Baseline Perspective
How important is heat to consumers?
Are consumers willing to change their system?
How can solutions better appeal to consumers?
Controls and Feedback
Heat Delivery and Localised Heat
Secondary and other localised heat
Body heat retentionary
Centralised Heat Generation
What Do People Want From Hot Water?
On-demand Hot Water
Stored Hot Water
Cooling and Ventilation
The Importance of Cooling and Ventilation
Insulation and Building Fabric Improvements
Current Approaches to Home Improvements
Building Improvements Into Existing Plans
Whole-House Approach .
Advice on current system
Advice on potential upgrades
Paying for Energy
Current payment models
"Paying for Comfort"
Communal and Community Energy
Consumer-led Solution Evaluation and Design
Appendix A - Large Size Assessment Tables
This report was prepared for the ETI by the consortium that delivered the project in 2013 and whose contents may be out of date and may not represent current thinking.