WP1 Consumer Insights: Literature Review Personality and Risky Heat Decisions - Behavioural underpinnings of Energy purchase, use & upgrade
Citation
Mindframe Consulting WP1 Consumer Insights: Literature Review Personality and Risky Heat Decisions - Behavioural underpinnings of Energy purchase, use & upgrade, ETI, 2015. https://doi.org/10.5286/UKERC.EDC.000635. Cite this using DataCite
Embedding a thorough understanding of the consumer is a key to drive change in the Energy sector.
The present Behavioural Review evaluates different approaches of personality research as well as behavioural economics and offers a set of recommendations on how these can be used in practice to drive change in the energy sector.