Consumers and Vehicles - Quantifying Consumer Behaviour
Abstract:
The Consumer and Vehicles project looked at the potential long-term performance and cost of plug-in vehicles. It examined consumer reactions and behaviours in buying and using them. It explored supporting infrastructure, and included in-depth surveys with 3,000 consumers and real-world testing with 40 drivers.
This is the first of two reports that accompany the Consumer Choice Model from the Consumers and Vehicles project.
This first report is about deriving the coefficients of consumer choice. It presents
- Overview of consumer choice modelling
- Design of the choice experiment
- Analysis of the results
- Development of the coefficients of consumer choice for the model
- Key parameters of consumer choice are quantified against the eight market segments developed in the ‘Identification of Relevant Consumer Segments’ report. The key parameters presented quantify the effect various factors have on the price consumers are willing to pay for plug-in vehicles. These factors include:
- availability of infrastructure,
- vehicle acceleration,
- electric range and
- whether the choice is for a first or second car in the household.
Publication Year:
2011
Publisher:
ETI
Author(s):
Stewart, A. and Cluzel, C.
Energy Categories
Class Name:
Subclass Name:
Category Name:
Language:
English
File Type:
application/pdf
File Size:
1287578 B
Rights:
Energy Technologies Institute Open Licence for Materials
Rights Overview:
The Energy Technologies Institute is making this document available to use under the Energy Technologies Institute Open Licence for Materials. Please refer to the Energy Technologies Institute website for the terms and conditions of this licence. The Information is licensed "as is" and the Energy Technologies Institute excludes all representations, warranties, obligations and liabilities in relation to the Information to the maximum extent permitted by law. The Energy Technologies Institute is not liable for any errors or omissions in the Information and shall not be liable for any loss, injury or damage of any kind caused by its use. This exclusion of liability includes, but is not limited to, any direct, indirect, special, incidental, consequential, punitive, or exemplary damages in each case such as loss of revenue, data, anticipated profits, and lost business. The Energy Technologies Institute does not guarantee the continued supply of the Information. Notwithstanding any statement to the contrary contained on the face of this document, the Energy Technologies Institute confirms that it has the right to publish this document.
Further information:
N/A
Region:
United Kingdom
Related Dataset(s):
No related datasets
Related Project(s):
PIVEI: Large Scale Consumer Trial S1 SP1 - Consumers and Vehicles
Related Publications(s):
Consumers and Vehicles - Consumer attitudes to electric vehicles - WP1 Tasks 3 - 6
Consumers and Vehicles - Executive Summary - Work Packages 1.1 and 1.2.
Consumers and Vehicles - Executive Summary - Work Packages 1.3 and 1.4
Consumers and Vehicles - Plug-in Vehicle Economics and Infrastructure Project - Request for Proposal
